Narrow search
Showing 1 - 10 of 45
Cover Image
Features - SALES STRATEGY - 3M's Big Strategy for Big Accounts - Two account managers from 3M tell how creating high-level customer relationships can pay off with significant incre...
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 9, pp. 92-99
Persistent link: https://www.econbiz.de/10006451810
Cover Image
Strategies & trends - BriefCase - How one coffee bar's new business model has competitors hopping
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 10, pp. 28-30
Persistent link: https://www.econbiz.de/10006452351
Cover Image
Features - MANAGING - Can Dot-Coms Grow Up? - Now that Internet whiz kids face a market that expects profitability, the demand for experienced sales and marketing executives at dot...
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 8, pp. 72-82
Persistent link: https://www.econbiz.de/10006453508
Cover Image
Strategies & trends - Brief Case - A juicy sales job: Marketing the Big Apple
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 7, pp. 26-28
Persistent link: https://www.econbiz.de/10006453749
Cover Image
Features - E-BUSINESS SPECIAL REPORT - Watch This Channel - Online marketplaces are the future of sales. But will they mean the demise of order-taking reps?
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 6, pp. 80-93
Persistent link: https://www.econbiz.de/10006454643
Cover Image
Strategies & trends - Global Vision - Overcoming the perils of global direct mail
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 4, pp. 107-109
Persistent link: https://www.econbiz.de/10006455679
Cover Image
Features - MARKETING - A Company Under Siege - Gun maker Smith & Wesson goes to battle with a new weapon: Innovative marketing and diversified products
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 4, pp. 90-98
Persistent link: https://www.econbiz.de/10006455685
Cover Image
Strategies & trends - Global Vision - How to implement CRM internationally
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 3, pp. 96-109
Persistent link: https://www.econbiz.de/10006456353
Cover Image
Features - CALL CENTERS - Global Sales on the Line - Looking to maximize international sales? Opening a call center in Ireland or Scotland will help you get started
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 3, pp. 76-84
Persistent link: https://www.econbiz.de/10006456360
Cover Image
Strategies & trends - Global Vision - Designing a global e-commerce site that boosts sales
Rasmusson, Erika - In: Sales & marketing management 152 (2000) 2, pp. 94-98
Persistent link: https://www.econbiz.de/10006456779