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Embarrassment In Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
Dahl, Darren W.; Manchanda, Rajesh V.; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 473-481
Persistent link: https://www.econbiz.de/10006656183
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The Use of Visual Mental Imagery in New Product Design
Dahl, Darren W.; Chattopadhyay, Amitava; Gorn, Gerald J. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10006667566
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C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
Gorn, Gerald J.; Chattopadhyay, Amitava; Dahl, Darren W.; … - In: Operations research, Management science : OR MS ; the … 38 (1998) 3, pp. 277-280
Persistent link: https://www.econbiz.de/10006522453
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Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 690-701
Persistent link: https://www.econbiz.de/10008148354
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The Role of Imagination-Focused Visualization on New Product Evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10008165066
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Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences
Dahl, Darren W.; Moreau, C.Page - In: Journal of marketing research : JMR 44 (2007) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10007751288
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Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
White, Katherine; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 34 (2007) 4, pp. 525-536
Persistent link: https://www.econbiz.de/10007884722
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Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment
Argo, Jennifer J.; Zhu, Rui; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 614-623
Persistent link: https://www.econbiz.de/10007906638
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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.; … - In: GfK marketing intelligence review 3 (2011) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10009893819
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Unconscious creativity: When can unconscious thought outperform conscious thought?
Yang, Haiyang; Chattopadhyay, Amitava; Zhang, Kuangjie; … - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10010021679