Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
Year of publication: |
2008
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Authors: | Argo, Jennifer J. ; Dahl, Darren W. ; Morales, Andrea C. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 6, p. 690-701
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