Narrow search
Showing 161 - 170 of 367
Cover Image
Global text project : new horizons in textbook marketing ; viewpoint
Pitt, Leyland F.; Nel, Deon; Heerden, Gené van; Chan, … - In: Marketing intelligence & planning 27 (2009) 3, pp. 297-307
Persistent link: https://www.econbiz.de/10009526373
Cover Image
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Cover Image
Deciding when to use tablets for business applications
Pitt, Leyland F.; Berthon, Pierre R.; Robson, Karen - In: MIS quarterly executive : a research journal devoted to … 10 (2011) 3, pp. 133-139
Persistent link: https://www.econbiz.de/10009305502
Cover Image
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009424870
Cover Image
Special issue: The magic of secrets
Pitt, Leyland F. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011392821
Cover Image
The secrets of secret societies : the case of wine
Hall, Daniel; Pitt, Leyland F.; Wallstrom, Asa - In: Business horizons 58 (2015) 6, pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Cover Image
Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
Cover Image
The impact of country connectedness and cultural values on the equity of a country's workforce : a cross-country investigation
DesAutels, Phillip; Berthon, Pierre R.; Caruana, Albert; … - In: Cross cultural management : an international journal 22 (2015) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10010518775
Cover Image
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen; Pitt, Leyland F.; West, Douglas C. - In: Journal of advertising research 55 (2015) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Cover Image
Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826