Game on : engaging customers and employees through gamification
Karen Robson, Kirk Plangger, Jan H. Kietzmann, Ian McCarthy, Leyland Pitt
| Year of publication: |
January-February 2016
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|---|---|
| Authors: | Robson, Karen ; Plangger, Kirk ; Kietzmann, Jan H. ; McCarthy, Ian P. ; Pitt, Leyland F. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 1, p. 29-36
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| Subject: | Gamification | Employee engagement | Customer engagement | Mechanics | Dynamics | Emotions | Behavior change | Beziehungsmarketing | Relationship marketing | Emotion | Kundenintegration | Customer integration | Leistungsmotivation | Work motivation | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2015.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422826