Keskin, Halit; Ayar Şentürk, Hayat; Tatoglu, Ekrem; … - In: International Marketing Review 38 (2021) 6, pp. 1242-1266
Purpose: This study aims to determine the simultaneous effect of exporting firms' competitive strategies and capabilities on the achievement of competitive advantages and export performance under the boundary conditions of competitive intensity. In so doing, the study combines the alternative...