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The notion of what is meant by “value” is explored and summarised in terms of its involvement in delivering the product/service attributes, considered necessary to create customer satisfaction. Investigates the business system in relation to the value chain, as well as citing the conflicting...
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Examines the concepts of value and information in terms of management. Although changes in information technology are the major themes, changes in the marketplace and the challenges facing marketing are also discussed. Examines value‐based marketing and its usefulness to customers, as well as...
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Proposes the idea that as the Internet is a new channel for commerce, a structured approach is necessary in order to identify opportunities and threats. Looks at the ways in which value can be added throughout the process, from product development to every part of the value chain. Examines the...
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This article is a corollary to three articles published earlier in Management Decision . More precise definitions of a modern value chain are proposed, in terms of it being a business system that creates end‐user satisfaction and realises the objectives of other member stakeholders....
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