Showing 1 - 10 of 20
Persistent link: https://www.econbiz.de/10009573221
Persistent link: https://www.econbiz.de/10009729948
Persistent link: https://www.econbiz.de/10008757485
Persistent link: https://www.econbiz.de/10013183424
Persistent link: https://www.econbiz.de/10010003223
1. Audiences articulating advertising -- 2. Beyond attitudes : to the audience itself! : understanding consumers : interpretive inductivism -- 3. Interpreting place branding : absorbing or alienating? -- 4. From productive consumer to reflective citizen : a reception study of advertising...
Persistent link: https://www.econbiz.de/10015067604
Persistent link: https://www.econbiz.de/10004919501
Persistent link: https://www.econbiz.de/10009354400
Persistent link: https://www.econbiz.de/10004143538
Persistent link: https://www.econbiz.de/10013179889