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Advertising effects on awareness, consideration and brand choice using tracking data

Franses, Philip Hans; Vriens, M. - Erasmus Research Institute of Management (ERIM), … - 2004

Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice, we test the hierarchy of effects hypothesis. Our empirical results, based on a simultaneous equations model with pooled parameters across brands, suggest that we can reject...

Persistent link: https://www.econbiz.de/10010730897

Mapping brand similarities : Comparing consumer online comments versus survey data

Vriens, Marco; Chen, Song; Vidden, Chad - In: International journal of market research 61 (2019) 2, pp. 130-139

Persistent link: https://www.econbiz.de/10012172151

The marketing research curriculum : closing the practitioner-academic gaps

Vriens, Marco; Brokaw, Stephen; Rademaker, Douwe; … - In: International journal of market research 61 (2019) 5, pp. 492-501

Persistent link: https://www.econbiz.de/10012172389

Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

Wedel, M.; Vriens, M.; Bijmolt, T.H.A.; Krijnen, W.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 1, pp. 71-78

Persistent link: https://www.econbiz.de/10006201835

Commercial use of conjoint analysis in Europe: Results and critical reflections

Wittink, D.R.; Vriens, M.; Burhenne, W. - In: International journal of research in marketing : IJRM ; … 11 (1994) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10006220716

Simultane analyse van preferenties en percepties bij diensten

Vriens, M.; Oppewal, H.; Linde, J.A.; Bremer, H. - In: Maandblad voor accountancy en bedrijfseconomie : MAB 69 (1995) 10, pp. 613-625

Persistent link: https://www.econbiz.de/10006329576

Het optimaliseren van dienstverlening

Vriens, M.; Boerkamp, E.J.C. - In: Maandblad voor accountancy en bedrijfseconomie : MAB 67 (1993) 12, pp. 599-612

Persistent link: https://www.econbiz.de/10006358641

Segmentation for Metric Conjoint Analysis; A Monte Carlo Comparison.

Vriens, M.; Wedel, M.; Wilms, T. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1992

Persistent link: https://www.econbiz.de/10005776391

Meten van kwaliteit van dienstverlening en strategische marketingplanning

Vriens, M.; Roest, H.C.A.; de Kort, G.; Verhallen, T.M.M. - Tilburg University, School of Economics and Management - 1998

Persistent link: https://www.econbiz.de/10011088954

A Maximum Likelihood Methodology for Segmentation in Conjoint Models.

Wedel, M.; Vriens, M.; Desarbo, W. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1991

Persistent link: https://www.econbiz.de/10005661380