//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
PROGRAM-LENGTH COMMERCIALS AND...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Marketing theory
8
Marketingtheorie
8
Advertising effects
7
USA
7
United States
7
Werbewirkung
7
Advertising
6
Business ethics
5
Unternehmensethik
5
Werbung
5
Ethics
4
Ethik
4
Marktforschung
4
Theorie
4
Theory
4
Bibliometrics
3
Bibliometrie
3
Economic ethics
3
Market research
3
Marketing
3
Print advertising
3
Printwerbung
3
Religion
3
Wirtschaftsethik
3
Arbeitsmobilität
2
Artificial intelligence
2
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Children from single mother families
2
China
2
Decision theory
2
Economic history
2
Emerging economies
2
Entscheidungstheorie
2
Ethnic discrimination
2
Ethnische Diskriminierung
2
Handelsmarke
2
more ...
less ...
Online availability
All
Undetermined
51
Free
4
Type of publication
All
Article
107
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Reprint
5
Aufsatzsammlung
4
Article
1
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
more ...
less ...
Language
All
English
82
Undetermined
35
Author
All
Hyman, Michael R.
102
Shanahan, Kevin J.
20
Sierra, Jeremy J.
15
Kostyk, Alena
12
Hopkins, Christopher D.
8
O'Shaughnessy, John
6
Tadajewski, Mark
6
Trafimow, David
5
Yang, Zhilin
5
Zhou, Wenkai
5
Carlson, Les
4
Fernandez, Karen V.
4
Good, Megan C.
4
Huhmann, Bruce A.
4
Tansey, Richard
4
Yan, Qiang
4
Yan, Tony
4
Hermans, Charles M.
3
Lee, Dongdae
3
Lee, Michael S.W.
3
Niculescu, Mihai
3
Raymond, Mary Anne
3
Shabbir, Haseeb
3
Shabbir, Haseeb A.
3
Skipper, Robert
3
Chaudhury, Sarita Ray
2
Gelb, Betsy D.
2
Goudge, Darrell
2
Haytko, Diana L.
2
Heiser, Robert S.
2
Hu, Jing
2
Keough, Shawn M.
2
Leisen, Birgit
2
Li, Gang
2
Matulich, Erika
2
Munim, Ziaul Haque
2
Paas, Leo
2
Payne, Collin R.
2
Stratemeyer, Andreas W.
2
Turri, Anna M.
2
more ...
less ...
Published in...
All
Journal of business research : JBR
14
Journal of Business Research
7
Sage library in marketing
6
Journal of business ethics : JOBE
5
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Asia Pacific Journal of Marketing and Logistics
3
International journal of market research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business ethics : JBE
3
Journal of consumer marketing
3
Advances in developing human resources : ADHR
2
Business Horizons
2
Business and society review : a quarterly forum on the role of business in a free society
2
International business and economics research journal
2
International journal of emerging markets
2
Journal of Historical Research in Marketing
2
Journal of education for business
2
Journal of macromarketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
The open business journal
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
International Journal of Retail & Distribution Management
1
International Marketing Review
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
Journal of Consumer Behaviour
1
Journal of advertising
1
Journal of business-to-business marketing
1
Journal of current issues and research in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
68
OLC EcoSci
30
RePEc
9
Other ZBW resources
8
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
81
-
90
of
117
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills
Hyman, Michael R.
;
Hu, Jing
- In:
Journal of education for business
81
(
2005
)
2
,
pp. 105-110
Persistent link: https://www.econbiz.de/10006417063
Saved in:
82
International business research : a retrospective
Hyman, Michael R.
;
Yang, Zhilin
;
Fam, Kim Shyan
; …
- In:
The open business journal
1
(
2008
)
1
,
pp. 67-95
Persistent link: https://www.econbiz.de/10009582355
Saved in:
83
Adjusting self-reported attitudinal data for mischievous respondents
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 129-145
Persistent link: https://www.econbiz.de/10009499754
Saved in:
84
Securing higher-quality data from self-administered questionnaires : editorial
Kostyk, Alena
;
Zhou, Wenkai
;
Hyman, Michael R.
;
Paas, Leo
- In:
International journal of market research
63
(
2021
)
6
,
pp. 685-692
Persistent link: https://www.econbiz.de/10012794278
Saved in:
85
Special issue: novel approaches for data quality
Kostyk, Alena
(
ed.
);
Zhou, Wenkai
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012872692
Saved in:
86
Disruptive events and associated discontinuities : a macromarketing prescription
Hyman, Michael R.
;
Kostyk, Alena
;
Shabbir, Haseeb A.
- In:
Journal of macromarketing
41
(
2021
)
3
,
pp. 441-448
Persistent link: https://www.econbiz.de/10012593629
Saved in:
87
The (im)precision of scholarly consumer behavior research
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of business research : JBR
114
(
2020
),
pp. 93-101
Persistent link: https://www.econbiz.de/10012257463
Saved in:
88
Why consumers' "new power" will change marketing
Reynolds-Pearson, Alyssa J.
;
Hyman, Michael R.
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 14-21
Persistent link: https://www.econbiz.de/10012599933
Saved in:
89
A macromarketing prescription for Covid-19 : solidarity and care ethics
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10012521248
Saved in:
90
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->