Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...

Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...

Introductory thoughts, and preview of topics discussed in later chapters. For Chapter 2 (Means of Exchange: Ever-present Competition), see https://ssrn.com/abstract=3135028. For Chapter 3 (Platform-based Currencies), see https://ssrn.com/abstract=3135030. For Chapter 4 (Cryptocurrencies), see...

E-commerce platforms, such as Amazon, Alibaba and Flipkart, that match sellers and consumers at an unprecedented scale, operate their internal search engines to help buyers find relevant products from a large number of sellers, and also allow sellers to advertise to consumers for positions in...

The growing influence of internet platforms acting as content aggregators is one of the most important challenges facing the media industry. We develop a parsimonious model to understand the impact of content bundling by a social platform. In our model consumers can access news either directly...

We study a scenario in which firms offering products of different qualities can use persuasive advertising to influence consumers' preferences and perceptions about product quality. Consumers have an absolute and a relative component of utility from quality, and derive diminishing marginal...

In recent years, ad blocking has become a significant threat to advertising supported publishers. Adblockers typically negotiate with publishers, allowing some ads to go through in return for a payment, a practice called "whitelisting'' in the industry. This paper builds an analytic model to...

Concluding thoughts and outlook for the future of the technology. For Chapter 1 (Introduction), see "https://ssrn.com/abstract=3135021" https://ssrn.com/abstract=3135021. For Chapter 2 (Means of Exchange: Ever-present Competition), "https://ssrn.com/abstract=3135028"...