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Innovative process in e-commerce fashion supply chains

Bruce, Margaret; Daly, Lucy - In: Innovative quick response programs in logistics and …, (pp. 227-242). 2010

Persistent link: https://www.econbiz.de/10003951834

Managing for media anarchy : a corporate marketing perspective

Bruce, Margaret; Solomon, Michael R. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 307-318

Persistent link: https://www.econbiz.de/10009787442

Digital loyalty programmes : pull strategies in B2B channel marketing

Marjan, Ammarah; Graham, Charles; Bruce, Margaret; … - In: Advanced digital marketing strategies in a data-driven era, (pp. 51-78). 2021

Persistent link: https://www.econbiz.de/10012621947

Detecting and eliminating slippery footwear

Jones, C.; Manning, D.P.; Bruce, M. - In: Ergonomics : an international journal of research and … 38 (1995) 2, pp. 242-249

Persistent link: https://www.econbiz.de/10006333428

Female images in advertising: The implications of social comparison for marketing

Hogg, M.; Bruce, M.; Hough, K. - In: International journal of advertising : the quarterly … 18 (1999) 4, pp. 445-474

Persistent link: https://www.econbiz.de/10008120864

The Structure and Components of E-mall Business Models

Cooper, R.; Michael, K. - 2005

This paper is concerned with e-mall business models. The investigation defines what constitutes an e-mall, the different types of implementations, and surveys a number of established e-malls. The study looks at e-malls through the eyes of a buyer and seller and describes the different types of...

Persistent link: https://www.econbiz.de/10009457399