Chan, Kara; Tsang, Lennon; Chen, Jie - In: Young Consumers 18 (2017) 3, pp. 278-289
Purpose The purpose of this paper is to explore the banking experiences and awareness of marketing efforts of banks among youth in mainland China. Design/methodology/approach Four focus-group interviews were conducted. A convenience sample of 26 participants aged 17 to 20 years was recruited in...