Discussion about international generalizability has rarely addressed the full scope of management science research. This paper identifies a number of obstacles to international generalizability, and shows how they affect technical systems research and social systems research in different ways....

"The great paradox is that while we know a great deal about how we make routine decisions--from the way shoppers pick a box of cereal to how investors buy or sell--we know little about the most complex and consequential decisions of all--for example, whether to start a company, manage the risks...