This introspective poem seeks to capture the innermost enlightening and conflict-ridden intellectual and emotional experiences of the consumer research ethnographer. Through an implicit historical overview of the author's consumer research, the poem considers classic anthropological topics such...

Purpose – Marketing and consumer researchers have only recently been able to put videographic methods into their data collection and research representation toolkits. This paper provides an overview of these methods and offers some guidelines for their use. Design/methodology/approach – We...