Narrow search
Showing 91 - 100 of 217
Cover Image
Enticing for me but unfair to her: Can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 433-443
Persistent link: https://www.econbiz.de/10009988708
Cover Image
Brand-level effects of SKU reductions ; Report No. 05-104
Zhang, Jie; Krishna, Aradhna - In: MSI reports : working paper series (2005) 1, pp. 85-109
Persistent link: https://www.econbiz.de/10009893429
Cover Image
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10009893519
Cover Image
Erratum to “Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience” [J. Consum. Psychol. 20 (2010) 410–418]
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 372-373
Persistent link: https://www.econbiz.de/10009164401
Cover Image
Is scent-enhanced memory immune to retroactive interference?
Morrin, Maureen; Krishna, Aradhna; Lwin, May O. - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 354-362
Persistent link: https://www.econbiz.de/10009164403
Cover Image
Can supporting a cause decrease donations and happiness? The cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 338-346
Persistent link: https://www.econbiz.de/10009164405
Cover Image
Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach
Yuan, Hong; Krishna, Aradhna - In: Journal of retailing 87 (2011) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10009164532
Cover Image
Knowledge creation in consumer research: Multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10010021670
Cover Image
Imagining thin: Why vanity sizing works
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 565-573
Persistent link: https://www.econbiz.de/10010021678
Cover Image
Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
Aydinoglu, Nilüfer Z; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 37 (2011) 6, pp. 1095-1095
Persistent link: https://www.econbiz.de/10008929548