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Enticing for me but unfair to her: Can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 433-443
Persistent link: https://www.econbiz.de/10009988708
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Brand-level effects of SKU reductions ; Report No. 05-104
Zhang, Jie; Krishna, Aradhna - In: MSI reports : working paper series (2005) 1, pp. 85-109
Persistent link: https://www.econbiz.de/10009893429
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10009893519
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Knowledge creation in consumer research: Multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10010021670
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Imagining thin: Why vanity sizing works
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 565-573
Persistent link: https://www.econbiz.de/10010021678
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Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
Aydinoglu, Nilüfer Z; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 40 (2013), pp. S2
Persistent link: https://www.econbiz.de/10010135622
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Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias
Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 557-566
Persistent link: https://www.econbiz.de/10007223083
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The Effect of Self-Construal on Spatial Judgments
Krishna, Aradhna; Zhou, Rongrong; Zhang, Shi - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 337-348
Persistent link: https://www.econbiz.de/10008085091
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Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
Krishna, Aradhna; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 807-818
Persistent link: https://www.econbiz.de/10007992532
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Research Note-Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
Krishna, Aradhna; Ünver, M.Utku - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 262-282
Persistent link: https://www.econbiz.de/10007997083