Narrow search
Showing 11 - 20 of 215
Cover Image
Behavioral pricing
Krishna, Aradhna - In: Handbook of pricing research in marketing, (pp. 76-90). 2009
Persistent link: https://www.econbiz.de/10003819667
Cover Image
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
Cover Image
Spatial perception research : an integrative review of length, area, volume, and number perception
Krishna, Aradhna - In: Visual marketing : from attention to action ; …, (pp. 167-192). 2008
Persistent link: https://www.econbiz.de/10009260340
Cover Image
Wenn Marketing auf die Sinne zielt
Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
Cover Image
Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009725319
Cover Image
An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
Cover Image
Sensory imagery for design
Krishna, Aradhna - In: The psychology of design : creating consumer appeal ; …, (pp. 53-59). 2016
Persistent link: https://www.econbiz.de/10011593187
Cover Image
A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
Cover Image
It Should Not Take a Funeral: An Introduction to the Dialogue on the Self‐Control Construct
Krishna, Aradhna - In: Journal of Consumer Psychology 30 (2019) 1, pp. 178-180
Persistent link: https://www.econbiz.de/10012189358
Cover Image
A review of the cognitive and sensory cues impacting taste perceptions and consumption
Krishna, Aradhna; Elder, Ryan S. - In: Consumer Psychology Review 4 (2020) 1, pp. 121-134
Persistent link: https://www.econbiz.de/10012406402