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Compensatory reasoning in choice
Chernev, Alexander; Hamilton, Ryan - In: Social psychology of consumer behavior, (pp. 131-147). 2009
Persistent link: https://www.econbiz.de/10003812939
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Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander; Hamilton, Ryan - In: Journal of marketing research : JMR 46 (2009) 3, pp. 410-420
Persistent link: https://www.econbiz.de/10003867363
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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The impact of product line extensions and consumer goals on the formation of price image
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing research : JMR 47 (2010) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10003947432
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Managing product assortments : insights from consumer psychology
Hamilton, Ryan; Chernev, Alexander - In: Kellogg on marketing, (pp. 348-360). 2010
Persistent link: https://www.econbiz.de/10008664273
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Commentary on Scheibehenne, Greifeneder, and Todd: Choice overload : is there anything to it?
Chernev, Alexander; Böckenholt, Ulf; Goodman, Joseph - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 426-428
Persistent link: https://www.econbiz.de/10008662507
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When opposites detract : categorical reasoning and subtractive valuations of product combinations
Brough, Aaron R.; Chernev, Alexander - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 399-414
Persistent link: https://www.econbiz.de/10009581282
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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
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Low prices are just the beginning : price image in retail management
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing 77 (2013) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
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Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.; Chernev, Alexander; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10010401332