Narrow search
Showing 1 - 10 of 98
Cover Image
How Promotions Work
Blattberg, Robert C.; Briesch, Richard; Fox, Edward J. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G122
Persistent link: https://www.econbiz.de/10006936049
Cover Image
How Promotions Work
Blattberg, Robert C.; Briesch, Richard; Fox, Edward J. - In: Marketing Science 14 (1995) 3_supplement, pp. 122-122
By synthesizing findings across the sales promotion literature, this article helps the reader understand how promotions work. We identify and explain empirical generalizations related to sales promotion; that is, effects that have been found consistently in multiple studies involving different...
Persistent link: https://www.econbiz.de/10009145738
Cover Image
Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.; Thomas, Jacquelyn S. - In: Kellogg on marketing, (pp. 302-319). 2001
Persistent link: https://www.econbiz.de/10001612991
Cover Image
Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001 - 1. print.
Persistent link: https://www.econbiz.de/10001541902
Cover Image
Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001
Persistent link: https://www.econbiz.de/10004613146
Cover Image
Boekbesprekingen - Customer Equity
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S.; … - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 56 (2002) 3, pp. 80-83
Persistent link: https://www.econbiz.de/10006034273
Cover Image
Wie viel ist der Kunde wert [Kommentar]
Thomas, Jacquelyn S. - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 6, pp. 84
Persistent link: https://www.econbiz.de/10009538467
Cover Image
The design of advertising experiments using statistical decision theory
Blattberg, Robert C. - In: Journal of marketing research : JMR 16 (1979) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10001920452
Cover Image
Evaluation of the power of the Durbin-Watson statistic for non-first order serial correlation alternatives
Blattberg, Robert C. - In: The review of economics and statistics 55 (1973) 4, pp. 508-515
Persistent link: https://www.econbiz.de/10001920523
Cover Image
Modern marketing : principles and practice
Fox, Edward J.; Wheatley, Edward W. - 1978
Persistent link: https://www.econbiz.de/10000317588