Modern marketing : principles and practice
Edward J. Fox; Edward W. Whetley
| Year of publication: |
1978
|
|---|---|
| Authors: | Fox, Edward J. ; Wheatley, Edward W. |
| Publisher: |
Glenview, Ill. [u.a.] : Scott |
| Subject: | Absatz | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 503 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben S. 483-492: Glossary |
| ISBN: | 0-673-15045-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000317588