Ittersum, Koert Van; Wansink, Brian - In: Journal of Consumer Research 39 (2012) 2, pp. 215-215
Despite the challenged contention that consumers serve more onto larger dinnerware, it remains unclear what would cause this and who might be most at risk. The results of five studies suggest that the neglected Delboeuf illusion may explain how the size of dinnerware creates two opposing biases...