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MacInnis, Deborah J.
111
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26
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12
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8
Priester, Joseph R.
8
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7
Patrick, Vanessa M.
7
Tellis, Gerard J.
7
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6
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6
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5
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5
Patrick, Vanessa
5
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4
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4
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4
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ECONIS (ZBW)
82
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9
Other ZBW resources
1
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1
A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment - What's In and What's Out: Questions on the Boundaries of the Attitude Construct
Park, C.Whan
;
Macinnis, Deborah J.
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
1
,
pp. 16-18
Persistent link: https://www.econbiz.de/10007274233
Saved in:
2
Not as Happy as I Thought l'd Be? Affective Misforecasting and Product Evaluations
Patrick, Vanessa M.
;
MacInnis, Deborah J.
;
Park, C.Whan
- In:
Journal of consumer research : JCR ; an …
33
(
2007
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10007612002
Saved in:
3
Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence
Shapiro, Stewart
;
MacInnis, Deborah J.
;
Park, C.Whan
- In:
Journal of advertising : official publication of the …
31
(
2002
)
4
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008118551
Saved in:
4
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
5
A framework for conceptual contributions in marketing
MacInnis, Deborah J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 136-154
Persistent link: https://www.econbiz.de/10009270891
Saved in:
6
Paying before consuming: Examining the robustness of consumers’ preference for prepayment
Patrick, Vanessa M.
;
Park, C.Whan
- In:
Journal of retailing
82
(
2006
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10007279927
Saved in:
7
Incommensurate Resources: Not Just More of the Same
Nunes, Joseph C.
;
Park, C.Whan
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10006651497
Saved in:
8
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
Sethi, Rajesh
;
Smith, Daniel C.
;
Park, C.Whan
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10006659707
Saved in:
9
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan
;
Jun, Sung Youl
;
Shocker, Allan D.
- In:
Journal of marketing research : JMR
33
(
1996
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
Saved in:
10
Consumer Knowledge Assessment
Park, C.Whan
;
Mothersbaugh, David L.
;
Feick, Lawrence
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10006684221
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