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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets

Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744

Persistent link: https://www.econbiz.de/10011650386

S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM

Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185

Persistent link: https://www.econbiz.de/10011996797

Analytic approaches to product and marketing planning : the 2. conference

Srivastava, Rajendra K. (contributor) - 1982

Persistent link: https://www.econbiz.de/10004137773

The determinants of investment in collectibles: A probit analysis

Mcinish, Thomas H.; Srivastava, Rajendra K. - In: Journal of Behavioral Economics 11 (1982) 2, pp. 123-134

Persistent link: https://www.econbiz.de/10005236632

The nature of individual investors' heterogeneous expectations

McInish, Thomas H.; Srivastava, Rajendra K. - In: Journal of Economic Psychology 5 (1984) 3, pp. 251-263

Persistent link: https://www.econbiz.de/10005299531

Analysis of the Characteristics of Individual Investors in Real Estate Securities and Income-Producing Property

Srivastava, Rajendra K.; Isakson, Hans R.; Price, Linda; … - In: Real Estate Economics 12 (1984) 4, pp. 521-541

Analysis of the responses to a nationwide survey of investors demonstrates that individuals who invest in real estate differ in a predictable way from those who invest in assets other than real estate. Two types of real estate investment vehicles are studied: income-producing (rental) property...

Persistent link: https://www.econbiz.de/10005217293