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22
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18
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14
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MSI reports : working paper series
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Advances in banking technology and management : impacts of ICT and CRM
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Handbook of consumer psychology
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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EconStor
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1
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer
Mantrala, Murali K.
;
Raman, Kalyan
- In:
European Journal of Operational Research
115
(
1999
)
2
,
pp. 270-284
Persistent link: https://www.econbiz.de/10005347839
Saved in:
2
Applications of intelligent technologies in retail marketing
Ravi, Vadlamani
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 173-187)
.
2010
Persistent link: https://www.econbiz.de/10003938730
Saved in:
3
Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
Saved in:
4
The CRM process and the banking industry : insights from the marketing literature
Mantrala, Murali K.
;
Krafft, Manfred
;
Dong, Beibei
; …
- In:
Advances in banking technology and management : impacts …
,
(pp. 159-185)
.
2008
Persistent link: https://www.econbiz.de/10003606642
Saved in:
5
Applications of intelligent technologies in retail marketing
Vadlamani, Ravi
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 127-141)
.
2006
Persistent link: https://www.econbiz.de/10003146669
Saved in:
6
Demand uncertainty and supplier's returns policies for a multistore style-good retailer
Mantrala, Murali K.
;
Raman, Kalyan
- In:
European journal of operational research : EJOR
115
(
1999
)
2
,
pp. 270-284
Persistent link: https://www.econbiz.de/10006667843
Saved in:
7
Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10009820982
Saved in:
8
Profiting from uncertainty
Raman, Kalyan
- In:
Quantitative marketing and marketing management : …
,
(pp. 501-515)
.
2012
Persistent link: https://www.econbiz.de/10009621553
Saved in:
9
Sales force productivity models
Mantrala, Murali K.
- In:
The history of marketing science
,
(pp. 427-462)
.
2014
Persistent link: https://www.econbiz.de/10010415799
Saved in:
10
Allocating marketing resources
Mantrala, Murali K.
- In:
Handbook of marketing
,
(pp. 409-435)
.
2006
Persistent link: https://www.econbiz.de/10003335153
Saved in:
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