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Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions
Grime, Ian; Diamantopoulos, Adamantios; Smith, Gareth - In: European journal of marketing : EJM 36 (2002) 11, pp. 1415
Persistent link: https://www.econbiz.de/10006085883
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The effect of pretest method on error detection rates: Experimental evidence
Reynolds, Nina; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 32 (1998) 5-6, pp. 480-498
Persistent link: https://www.econbiz.de/10006098614
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Pre-purchase satisfaction and first-time buyer behaviour: Some preliminary evidence
Simintiras, Antonis; Diamantopoulos, Adamantios; … - In: European journal of marketing : EJM 31 (1997) 11-12, pp. 857-872
Persistent link: https://www.econbiz.de/10006100217
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Responses to different charity appeals: The impact of donor characteristics on the amount of donations
Schlegelmilch, Bodo B.; Love, Alix; Diamantopoulos, … - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 548-560
Persistent link: https://www.econbiz.de/10006100330
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The link between green purchasing decisions and measures of environmental consciousness
Schlegelmilch, Bodo B.; Bohlen, Greg M.; … - In: European journal of marketing : EJM 30 (1996) 5, pp. 35-55
Persistent link: https://www.econbiz.de/10006101409
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Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry
Hart, Susan; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 27 (1993) 5, pp. 54
Persistent link: https://www.econbiz.de/10006106431
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Marketing an britischen Universitäten. Profile und Tätigkeitsfelder britischer Hochschullehrer.
Schlegelmilch, Bodo B.; Diamantopoulos, Adamantios - In: Marketing : ZFP ; journal of research and management 15 (1993) 3, pp. 197-200
Persistent link: https://www.econbiz.de/10006870273
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Pretesting in questionnaire design: the impact of respondent characteristics on error detection
Diamantopoulos, Adamantios; Schlegelmilch, Bodo; … - In: Journal of the Market Research Society : JMRS 36 (1994) 4, pp. 295-314
Persistent link: https://www.econbiz.de/10006711406
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Pre-testing in questionnaire design: a review of the literature and suggestions for further research
Reynolds, Nina; Diamantopoulos, Adamantios; … - In: Journal of the Market Research Society : JMRS 35 (1993) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10006712879
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Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: Journal of business research : JBR 56 (2003) 6, pp. 465-480
Persistent link: https://www.econbiz.de/10006721106