Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry
| Year of publication: |
1993
|
|---|---|
| Authors: | Hart, Susan ; Diamantopoulos, Adamantios |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 5, p. 54
|