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Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V. - In: Harvard business review : HBR (2006), pp. 172-181
Persistent link: https://www.econbiz.de/10007275680
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Marketing management : text and cases
Bonoma, Thomas V. (ed.); Kosnik, Thomas J. (contributor) - 1990
Persistent link: https://www.econbiz.de/10013481752
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Organizational buying behavior
Bonoma, Thomas V. (ed.); Zaltman, Gerald (contributor) - 1978
Persistent link: https://www.econbiz.de/10013541200
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La empresa : dirección y administración ; curso de dirección comercial y márketing
Ortega, Virgilio (contributor);  …
Persistent link: https://www.econbiz.de/10004175512
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HBR's 10 must reads on sales : with bonus interview of Andris Zoltners
Bonoma, Thomas V. - 2017
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--
Persistent link: https://www.econbiz.de/10011629881