Similar Search Results - EconBiz

The effect of pretest method on error detection rates : experimental evidence

Reynolds, Nina; Diamantopoulos, Adamantios - 2007

Persistent link: https://www.econbiz.de/10003540315

The effect of pretest method on error detection rates: Experimental evidence

Reynolds, Nina; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 32 (1998) 5-6, pp. 480-498

Persistent link: https://www.econbiz.de/10006098614

Pretesting in questionnaire design: the impact of respondent characteristics on error detection

Diamantopoulos, Adamantios; Schlegelmilch, Bodo; … - In: Journal of the Market Research Society : JMRS 36 (1994) 4, pp. 295-314

Persistent link: https://www.econbiz.de/10006711406

The effect of pretest method on error detection rates

Reynolds, Nina; Diamantopoulos, Adamantios - In: European Journal of Marketing 32 (1998) 5/6, pp. 480-498

Although pretesting is an essential part of the questionnaire design process, the range of methodological work on pretesting issues is limited. The present paper concentrates on the effect of the pretest survey method on error detection by contrasting respondents who are interviewed personally...

Persistent link: https://www.econbiz.de/10014723269

The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives

Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524

Persistent link: https://www.econbiz.de/10009305308

Drivers of export segmentation effectiveness and their impact on export performance

Diamantopoulos, Adamantios; Ring, Amata; Schlegelmilch, … - In: Journal of international marketing 22 (2014) 1, pp. 39-61

Persistent link: https://www.econbiz.de/10010348929

Conquering the Chinese market : a study of Danish firms' experiences in the People's Republic of China

Schlegelmilch, Bodo B.; Diamantopoulos, Adamantios; … - In: Perspectives on international marketing - re-issued, (pp. 174-201). 2012

Persistent link: https://www.econbiz.de/10009684056

Internationale Management-Beratung in Großbritannien

Schlegelmilch, Bodo B. - In: Internationale Management-Beratung : Tagungsband zur …, (pp. 221-242). 1991

Persistent link: https://www.econbiz.de/10001278590

An empirical analysis of Danish companies' experiences in the People's Republic of China

Schlegelmilch, Bodo B. - In: Journal of global marketing 3 (1990) 3, pp. 47-71

Persistent link: https://www.econbiz.de/10001098473

1992 and the Scottish whisky industry : a survey of company expectations and planned responses

Schlegelmilch, Bodo B. - In: Journal of euromarketing 1 (1991) 1, pp. 59-83

Persistent link: https://www.econbiz.de/10001119708

1
2
3
4
5
6
7
8
9
10
Next
Last

A service of the