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Management Perspectives of awards for Creative Advertising
West, Douglas C.; Collins, Emily L.; Miciak, Alan - In: Journal of general management 29 (2003) 2, pp. 23-34
Persistent link: https://www.econbiz.de/10006611350
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Advertising client-agency relationships: The decision-making structure of clients
West, Douglas C.; Paliwoda, Stanley J. - In: European journal of marketing : EJM 30 (1996) 8, pp. 22-39
Persistent link: https://www.econbiz.de/10006102589
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Cross-National Creative Personalities, Processes, and Agency Philosophies
West, Douglas C. - In: Journal of advertising research 33 (1993) 5, pp. 53-62
Persistent link: https://www.econbiz.de/10006540268
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The Definition and Measurement of Creativity: What Do We Know?
El-Murad, Jaafar; West, Douglas C. - In: Journal of advertising research 44 (2004) 2, pp. 188-201
Persistent link: https://www.econbiz.de/10006504455
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360(degree) of Creative Risk - Client size might stifle the range and nature of an agency's creative work. Smaller agencies are more likely to be offered a wider range of ideas tha...
West, Douglas C. - In: Journal of advertising research 39 (1999) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10006519580
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E-loyalty is not all about trust, price also matters : extending expectation-confimation theory in bookselling websites
Valvi, Aikaterini C.; West, Douglas C. - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 99-123
Persistent link: https://www.econbiz.de/10010160023
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Advertising adoption in a developing market economy: The case of Poland
West, Douglas C.; Paliwoda, Stanley J. - In: International marketing review 13 (1996) 4, pp. 82-101
Persistent link: https://www.econbiz.de/10006326215
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Purchasing Professional Services: The Case of Advertising Agencies
West, Douglas C. - In: International journal of purchasing and materials management 33 (1997) 3, pp. 2-9
Persistent link: https://www.econbiz.de/10006395757
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Risk and Creativity in Advertising
El-Murad, Jaafar; West, Douglas C. - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 657-674
Persistent link: https://www.econbiz.de/10006968344
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Role portrayal in advertising and editorial content, and eating disorders: An Asian perspective
Prendergast, Gerard; Yan, Leung Kwok; West, Douglas C. - In: International journal of advertising : the quarterly … 21 (2002) 2, pp. 237-258
Persistent link: https://www.econbiz.de/10008119040