Advertising client-agency relationships: The decision-making structure of clients
| Year of publication: |
1996
|
|---|---|
| Authors: | West, Douglas C. ; Paliwoda, Stanley J. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 8, p. 22-39
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