This article provides a theoretical framework for understanding the communicative effects of product imagery on attention to the brand, specifically, the attentional effects of incorporating a picture or illustration of the product on the packaging of the product. Empirical results from a...

A new retail institution type has emerged in South Korea that is unique in comparison to any previous retail institution type. The study of this emergence and its growth has implications for the future structure of retail both in South Korea and in other parts of the world. To proceed with a...

The theoretical frameworks of transaction cost economics and agency theory are widely used to design appropriate governance structure for constraining opportunism within marketing channels. These approaches generally assume that marketing channel managers are opportunistic, and only economic...

The potential use of the Internet for apparel retail marketing is extremely viable (Murphy, 1998); however, most of the journal papers on apparel Internet shoppers are limited to the comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers...

Many purchase decisions involve groups of individuals. In marketing literature, a majority of the studies related to group decisions place greater emphasis on predicting the outcome of the decision than the process. In this dissertation, I contend that understanding the process by which a...

This dissertation developed a comprehensive model conceptualizing the factors affecting children's choice of influence strategy and relative influence in family consumption decisions. In particular, the model asserted that antecedent variables (i.e., family variables, individual characteristics...