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Familiarity and interest: in a learning center service context
Paswan, Audhesh K.; Ganesh, Gopala - In: The journal of services marketing 17 (2003) 4-5, pp. 393-419
Persistent link: https://www.econbiz.de/10007104516
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Familiarity and interest: in a learning center service context
Paswan, Audhesh K.; Ganesh, Gopala - In: The journal of services marketing 17 (2003) 4, pp. 393-419
Persistent link: https://www.econbiz.de/10007105075
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Relational Norms and Goal Orientation in the Indian Market
Paswan, Audhesh K.; Pappu, Madhav; Young, Joyce A. - In: Journal of international consumer marketing 15 (2002) 1, pp. 53-76
Persistent link: https://www.econbiz.de/10007107474
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An exploratory examination of the relationship between channel support mechanisms and relational norms in an international context
Paswan, Audhesh K.; Young, Joyce A. - In: The journal of business & industrial marketing 14 (1999) 5-6, pp. 445-455
Persistent link: https://www.econbiz.de/10007053923
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Franchising-Some Insights
Paswan, Audhesh K. - In: Journal of marketing channels : ... distribution … 10 (2002) 2, pp. 1-2
Persistent link: https://www.econbiz.de/10007162434
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Student Evaluation of Instructor: A Nomological Investigation Using Structural Equation Modeling
Paswan, Audhesh K.; Young, Joyce A. - In: Journal of marketing education : JME 24 (2002) 3, pp. 193-202
Persistent link: https://www.econbiz.de/10006261457
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Dimensions of Peer Evaluation, Overall Satisfaction, and Overall Evaluation: An Investigation in a Group Task Environment
Paswan, Audhesh K.; Gollakota, Kamala - In: Journal of education for business 79 (2004) 4, pp. 225-231
Persistent link: https://www.econbiz.de/10006417719
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Vietnam and Entrepreneurial Private Enterprises: A Macromarketing Perspective
Paswan, Audhesh K.; Tran, Trang P. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009960462
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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Paswan, Audhesh K.; Spears, Nancy; Ganesh, Gopala - In: The journal of services marketing 21 (2007) 2, pp. 75-87
Persistent link: https://www.econbiz.de/10007720225
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Business to business governance structure and marketing strategy
Paswan, Audhesh K.; Guzmán, Francisco; Blankson, Charles - In: Industrial marketing management : the international … 41 (2012) 6, pp. 908-919
Persistent link: https://www.econbiz.de/10010023439