Feng, Nan; Zhang, Hanyue; Dong, Changqing; Zhang, Jie … - In: Journal of management science and engineering 7 (2022) 1, pp. 107-132
The freemium pricing model has become mainstream in the software industry. A large user base can induce positive network effects while expanding security risks associated with unpatched users. This study explores a two-stage decision problem faced by software vendors that involves a freemium...