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A good demand forecast should be at the heart of every Revenue Management model. Yet most demand models do not incorporate customer choice behavior under offered alternatives. We are using the ideas of customer choice sets to model the customer's buying behavior. The demand estimation method, as...
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A good demand forecast should be at the heart of every Revenue Management model. Yet most demand models do not incorporate customer choice behavior under offered alternatives. We are using the ideas of customer choice sets to model the customer's buying behavior. The demand estimation method, as...
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