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Impact of business type upon the adoption of quick response technologies – The apparel industry experience

Ko, Eunju; Kincade, Doris; Brown, James R. - In: International Journal of Operations & Production Management 20 (2000) 9, pp. 1093-1111

The purpose of this study was to explore the impact of business type upon the adoption process for quick response (QR) technologies in the apparel industry. Using Rogers’ (1983) innovation decision process model as our conceptual basis, we empirically investigated three stages of that process...

Persistent link: https://www.econbiz.de/10014789458

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

Mckinney, Letecia; Legette-Traylor, Dana; Kincade, Doris; … - In: The international review of retail, distribution and … 14 (2004) 4, pp. 389-406

Persistent link: https://www.econbiz.de/10007151994

Introduction to the Special issue on product development and performance in the global environment : from the special issue editor

Ko, Eunju - In: The journal of product innovation management : an … 32 (2015) 2, pp. 173-174

Persistent link: https://www.econbiz.de/10010511327

Bridging Asia and the world : searching for academic excellence and best practice in marketing and management

Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817

Persistent link: https://www.econbiz.de/10012494024

Luxury brand advertising : editorial : theory and practice

Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760

Persistent link: https://www.econbiz.de/10012260247

Bridging Asia and the world : global platform for the interface between marketing and management

Ko, Eunju - In: Journal of business research : JBR 99 (2019), pp. 350-353

Persistent link: https://www.econbiz.de/10012023658

A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany

Kim, Kyung Hoon; Ko, Eunju; Takahashi, Ikuo; … - In: Psychology & marketing 25 (2008) 8, pp. 806-820

Persistent link: https://www.econbiz.de/10003757445

Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers

Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806

Persistent link: https://www.econbiz.de/10003781845

Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry

Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832

Persistent link: https://www.econbiz.de/10003781855

"Trading up": a consumption value approach

Ko, Eunju; Sung, Heewon - In: Cross-cultural buyer behavior, (pp. 115-137). 2007

Persistent link: https://www.econbiz.de/10003478294

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