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Costumer reactions to real out-of-stocks
Helm, Roland; Hegenbart, Thomas - 2011
Persistent link: https://www.econbiz.de/10009155405
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The motivation structure of electronic word-of-mouth : effects of personality on the generation of online articulations
Helm, Roland; Möller, Michael - 2011
Persistent link: https://www.econbiz.de/10009157643
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Preference management and unacceptable attribute levels
Steiner, Michael; Helm, Roland; Szelig, Antonia - 2011
Persistent link: https://www.econbiz.de/10009157648
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Using warm-up stages before measuring preferences for innovative products
Helm, Roland; Bühren, Christoph; Pabst, Reinhold - In: International journal of product development : IJPD 15 (2011) 4, pp. 227-248
Persistent link: https://www.econbiz.de/10009508909
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Internationalisation strategies of multinationals in Germany and the People's Republic of China : a comparison
Kraft, Patricia; Meng, Fanchen; Dowling, Michael; Helm, … - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 171-186
Persistent link: https://www.econbiz.de/10009552177
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Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael; Helm, Roland; Szelig, Antonia - In: Marketing : ZFP ; journal of research and management 34 (2012) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
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Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?
Helm, Roland; Möller, Michael; Rosenbusch, Jana - In: Kundenintegration 2.0, (pp. 147-177). 2011
Persistent link: https://www.econbiz.de/10009302935
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Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland; Gritsch, Stephanie - 2013
Persistent link: https://www.econbiz.de/10009771288
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Explaining costumer reactions to real stockouts
Helm, Roland; Hegenbart, Thomas; Endres, Herbert - In: Review of managerial science 7 (2013) 3, pp. 223-246
Persistent link: https://www.econbiz.de/10009771706
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Measurement of competitive advantages and market attractiveness for strategic controlling
Gleißner, Werner; Helm, Roland; Kreiter, Susanne - In: Journal of management control : Zeitschrift für … 24 (2013) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10009771722