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type="main" <p>We show that the frequency of bilateral militarized conflicts between independent states has indeed been rising steadily over the last century. We show that this finding is not driven by any selection bias in our data but a fact that needs to be explained. Finally we highlight our...</p>
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This research highlights the need for sophisticated measurement tools to allow sponsors and sponsees to evaluate sponsorship achievement against specific goals and its performance relative to other promotional tactics. Two high-profile in-stadium sponsorships of a mega-sponsee, the Grey Cup, are...
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