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A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters' "

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 543-546

Persistent link: https://www.econbiz.de/10007376820

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters - Television viewers may be worse off as the number of channels increases, be...

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 120-133

Persistent link: https://www.econbiz.de/10006882472

Special Issue on Conceptualizing, Assessing, and Managing Risk: Public Policy Perspectives - Are Nonprofits Unfair Competitors for Businesses? An Analytical Approach

Liu, Yong; Weinberg, Charles B. - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 1, pp. 65-79

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Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing Science 23 (2004) 1, pp. 120-133

Competitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy. Specifically, broadcasters compete by selecting both the "type" and quality level of a program to offer, but do not compete on price....

Persistent link: https://www.econbiz.de/10008787747

A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters' ”

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing Science 25 (2006) 5, pp. 543-546

Liu et al. [Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. (1) 120–133] examine the television broadcast industry using a model in which profit-maximizing broadcasters seek to gain viewers by...

Persistent link: https://www.econbiz.de/10008787752

Effects of technological innovation on eco-efficiency of industrial enterprises in China

Wan, Liang; Luo, Biao; Li, Tieshan; Wang, Shanyong; … - In: Nankai business review international 6 (2015) 3, pp. 226-239

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The optimal advertising-allocation rules for sequentially released products : the case of the motion picture industry

Lim, Jooseop; Li, Tieshan - In: Journal of advertising research 58 (2018) 2, pp. 228-239

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Inequity-averse agents' deserved concerns under the linear contract : a social network setting

Luo, Biao; Wang, Chengyuan; Li, Tieshan - In: Behavioral operations management in social networks, (pp. 129-148). 2018

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"I buy green products for my benefits or yours" : understanding consumers' intention to purchase green products

Sun, Ying; Li, Tieshan; Wang, Shanyong - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1721-1739

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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities

Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515

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