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The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market
Elberse, Anita; Anand, Bharat - In: Information Economics and Policy 19 (2007) 3-4, pp. 319-343
Persistent link: https://www.econbiz.de/10005261883
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Bye-Bye Bundles: The Unbundling of Music in Digital Channels
Elberse, Anita - In: Journal of marketing 74 (2010) 3, pp. 107-107
Persistent link: https://www.econbiz.de/10008410559
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Superstars and underdogs : an examination of the long-tail phenomenon in video sales
Elberse, Anita; Oberholzer-Gee, Felix - In: MSI reports : working paper series (2007) 4, pp. 49-72
Persistent link: https://www.econbiz.de/10009893499
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The Economic Value of Celebrity Endorsements
Elberse, Anita; Verleun, Jeroen - In: Journal of advertising research 52 (2012) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10009998269
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Should You Invest in the Long Tail? Are blockbusters losing their power now that online retailing can offer a little something for every taste? The answer may surprise you.
Elberse, Anita - In: Harvard business review : HBR (2008), pp. 88-97
Persistent link: https://www.econbiz.de/10008075636
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STRATEGIEN - Das Märchen vom Long Tail - E-Commerce: Angeblich sollen Nischenprodukte immer wichtiger werden. Eine neue Analyse widerlegt diese These. In Wirklichkeit wollen Kunden...
Elberse, Anita - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 8, pp. 32-45
Persistent link: https://www.econbiz.de/10008083679
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Die Teamformel
Elberse, Anita - In: Harvard-Business-Manager : das Wissen der Besten 45 (2023) 4, pp. 20-29
Persistent link: https://www.econbiz.de/10014280503
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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Arbitrating a dispute : a decision analytic approach
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 32 (1986) 8, pp. 963-974
Persistent link: https://www.econbiz.de/10001017706
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Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua; Steinberg, Richard - 1987
This paper presents a model that considers the interface between marketing and production decisions in a channel of distribution of industrial goods comprised of a manufacturer and a distributor. The key issue investigated is the nature of the coordination within the channel in light of an...
Persistent link: https://www.econbiz.de/10009439473