Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures - What drives the success of motion pictures in the United States and in foreign markets? Findings obtained using a dynamic simultaneous-equations modeling approach challenge conventional wisdom.
Year of publication: |
2003
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Authors: | Elberse, Anita ; Eliashberg, Jehoshua |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 3, p. 329-354
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