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Customer engagement with tourism social media brands

Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609

Persistent link: https://www.econbiz.de/10011643277

The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region

Grimmer, Louise; Miles, Morgan P.; Grimmer, Martin - In: European journal of international management : EJIM 10 (2016) 4, pp. 403-421

Persistent link: https://www.econbiz.de/10011675374

From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs

Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116

Persistent link: https://www.econbiz.de/10011684413

With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour

Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10

Persistent link: https://www.econbiz.de/10011685468

The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture

Fillis, Ian; Lehman, Kim; Miles, Morgan P. - In: Journal of vacation marketing : an international journal 23 (2017) 1, pp. 85-96

Persistent link: https://www.econbiz.de/10011689433

Innovation system problems : causal configurations of innovation failure

Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412

Persistent link: https://www.econbiz.de/10011590374

Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment

Small, Felicity; Mehmet, Michael; Miles, Morgan P. - In: Australasian marketing journal 27 (2019) 3, pp. 149-157

Persistent link: https://www.econbiz.de/10012110321

Entrepreneurial marketing in small enterprises

Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - In: The Sage handbook of small business and entrepreneurship, (pp. 297-320). 2018

Persistent link: https://www.econbiz.de/10012034376

Perceptions of entrepreneurship in a university agribusiness program : developing a scale

Mehlhorn, Joey E.; Miles, Morgan P.; Bonney, Lawrence; … - In: International journal of food and agricultural … 5 (2017) 3, pp. 27-33

Persistent link: https://www.econbiz.de/10011886109

Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Khanh Le Phi Ho; Chau Ngoc Nguyen; Prasad Adhikari, Rajendra - In: Journal of innovation & knowledge : JIK 3 (2018) 3, pp. 154-163

This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...

Persistent link: https://www.econbiz.de/10011932525