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Student Complaint Behavior Based on Power Perception: A Taxonomy
Su, Chenting; Bao, Yeqing - In: Services marketing quarterly 22 (2001) 3, pp. 43-62
Persistent link: https://www.econbiz.de/10007040373
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A review of research methodologies in international business
Yang, Zhilin; Wang, Xuehua; Su, Chenting - In: International business review : the official journal of … 15 (2006) 6, pp. 601-617
Persistent link: https://www.econbiz.de/10007384997
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Face consciousness and risk aversion: Do they affect consumer decision-making?
Bao, Yeqing; Zhou, Kevin Zheng; Su, Chenting - In: Psychology & marketing 20 (2003) 8, pp. 733
Persistent link: https://www.econbiz.de/10006968378
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
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How do brand communities generate brand relationships? Intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-896
Persistent link: https://www.econbiz.de/10009979193
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Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China
Liu, Zhiqiang; Zeng, Fue; Su, Chenting - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 483-497
Persistent link: https://www.econbiz.de/10009135844
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Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
Liu, Yi; Su, Chenting; Li, Yuan; Liu, Ting - In: Industrial marketing management : the international … 39 (2010) 5, pp. 844-853
Persistent link: https://www.econbiz.de/10008433455
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; a … 41 (2010) 7, pp. 1198-1218
Persistent link: https://www.econbiz.de/10008454424
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How face influences consumption: A comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10007613966