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Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; a … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10008247898
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; a … 41 (2010) 7, pp. 1198-1218
Persistent link: https://www.econbiz.de/10008454424
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Brand Positioning Strategy Using Search Engine Marketing
Dou, Wenyu; Lim, Kai H; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-281
Persistent link: https://www.econbiz.de/10008425775
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Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
Liu, Yi; Su, Chenting; Li, Yuan; Liu, Ting - In: Industrial marketing management : the international … 39 (2010) 5, pp. 844-853
Persistent link: https://www.econbiz.de/10008433455
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How face influences consumption: A comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10007613966
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
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How do brand communities generate brand relationships? Intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-896
Persistent link: https://www.econbiz.de/10009979193
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Market munificence and inter-firm information sharing: The moderating effect of specific assets
Shou, Zhigang; Yang, Lihua; Zhang, Qiyuan; Su, Chenting - In: Journal of business research : JBR 66 (2013) 10, pp. 2130-2138
Persistent link: https://www.econbiz.de/10010132309
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Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency
Yang, Zhilin; Su, Chenting - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2374
Persistent link: https://www.econbiz.de/10010181274
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Student Complaint Behavior Based on Power Perception: A Taxonomy
Su, Chenting; Bao, Yeqing - In: Services marketing quarterly 22 (2001) 3, pp. 43-62
Persistent link: https://www.econbiz.de/10007040373