This exploratory, comparative study considerssimilarities and differences of new product development (NPD) strategies ofChinese small and medium enterprises (SMEs) in China, Hong Kong, and Taiwan.Specifically, it seeks to assess the interplay of government intervention,manufacturing systems, and...

This paper uses an institutional perspective to examine the interplay among government intervention, manufacturing systems and business approaches and its impacts upon the marketing activities of small and medium-sized enterprises (SMEs) in China, Hong Kong and Taiwan. An integrative approach,...

This paper reports on a survey of the strategic marketing practices of 218 small and medium-sized enterprises (SMEs) in Taiwan. The survey's results indicate that while the higher performing Taiwanese SMEs give a higher priority to marketing than to other business functions in corporate...