Country-of-Origin Effects on Product Evaluations: The Case of Chinese Consumers in Hong Kong
Year of publication: |
1997
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Authors: | Siu, Wai-sum ; Chan, Carmen Hau-Ming |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 22.1997, 3, p. 115-122
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