Andersson, Svante; Evers, Natasha; Gliga, Gabriela - In: Qualitative Market Research: An International Journal 21 (2018) 2, pp. 202-231
Purpose: This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm internationalisation, this study is positioned in the domain of EM, and thus...