Cadogan, John W.; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: European Journal of Marketing 46 (2012) 10, pp. 1418-1452
Purpose – The study aims to develop and test a model of export performance, focusing on the degree to which firms have different types of export flexibility and the degree to which firms adopt market‐oriented behavior in their export operations (i.e. their degree of export market‐oriented...