Pursuing “flexible commitment” as strategic ambidexterity
Year of publication: |
2012
|
---|---|
Authors: | Kouropalatis, Yiannis ; Hughes, Paul ; Morgan, Robert E. |
Other Persons: | Combe, Ian (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 10, p. 1389-1417
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product‐market strategy | Strategic process | Ambidexterity | Flexibility | Commitment | Business performance | Corporate strategy |
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