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The membership in the European Union (EU) affected price perceptions of citizens in many European countries at the beginning of 2002. How did the transition from the national currency to the Euro, the new single currency of EU, actually take place? Examines the confusion among Finnish consumers...
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A review of the extant literature concludes that market-driven intangibles and innovations are increasingly considered to be the most critical firm-specific resources, but also finds a lack of elaboration of which types of these resources are most important. In this paper, we incorporate these...
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The conventional model of energy production and consumption has come under severe scrutiny. Concerns related to climate change, increased energy needs and issues surrounding conventional sources of energy generation have highlighted a need to adopt sustainable means of energy generation....
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